11. JOSEFINE OQVIST
Sweden may have lost to Japan in the semi-finals, but that doesn't necessarily mean Oqvist is out of the headlines. Her first controversy, appearing in Slitz magazine, is now shadowed by a video of her trading jerseys with a fan during a game. What's a better souvenir? The jersey or the memory of Oqvist with her top off? What a no-brainer.