In a celebratory letter to his fans in late December, Kenny Mason revealed that he’s never obtained a million of anything. That is, until he garnered his first 7-digit view count on the aptly titled 2019 single, “HIT.” Adding to a strong catalog that includes songs like “Nike II,” “22,” and “G.O.A.T.”—the latter of which was featured in the latest season of Euphoria—“HIT” is a strong-armed statement from one of Atlanta’s most exciting new artists. Whether he’s floating over beats anchored by sluggish synths, pop rhythms, or plunging 808s, Kenny Mason keeps a stash of flows and witty bars that show he has the makings of a true star. The self-proclaimed angelic hoodrat skillfully bounces between the evolving scenes of trap and alternative rap, and like any player who can play multiple sides of the floor, he’s forcing his peers to step their game up. If you don’t believe us when we say he’s up next, co-signs from Denzel Curry, Young Nudy, J.I.D, and EarthGang should help prove his case. —Kemet High