Post Malone’s French rosé, Maison No. 9 has become a hot commodity, and now the artist is selling branded merchandise.
Posty, James Morrissey of Global Brand Equities, and music manager Dre London took to Twitter to reveal its 2021 Maison No. 9 launch, which includes merch like t-shirts, hats, and hoodies. The group has also revamped the rosé bottle, giving it a new logo and overall design.
The launch is set to take place on Thursday, April 8 at 12 p.m. ET. The new bottles of rosé will be available on Vivino and customers who buy a bottle will get a 20 percent discount code for the clothing collection. Malone’s first iteration of Maison No. 9 is still available on Vivino and Drizly.
He announced the arrival of the new alcohol brand last May, which he co-founded alongside his longtime manager London and friend Morrissey. “I wanted to make something that after a long, anxious day, and you’re working your ass off and nothing seems to be going right, you can sit at home and relax, have a couple of glasses,” Malone told Zane Lowe about his rosé wine at the time.
Upon its release in June 2020, Malone sold 50,000 bottles in two days, and that was just during the pre-sale. The rosé was named after Malone’s favorite tarot card, the Nine of Swords. It currently sells for $20.39 a bottle on Vivino and $22.99 on Drizly.