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On Wednesday, Lil Wayne’s cannabis brand GKUA announced the rapper will play a Los Angeles event entitled ‘Young Money and Friends’ this August.
GKUA, which launched at the end of 2019, has entered into an exclusive agreement with the Los Angeles Memorial Coliseum for “all 4/20 events for years to come.” As part of the new partnership, GKUA will host a series of parties, performances, and other events for both in-person and streaming audiences. The first event will be held at the Torch at the L.A. Memorial Coliseum this August.
The event promises Lil Wayne, Young Money, and unspecified guest performances. The show is currently scheduled to take place on August 13, 2021, and will be the grand opening of the Coliseum following its extensive renovation efforts. “GKUA is about feeling inspired,” said Lil Wayne. “I’m looking forward to sharing that GKUA inspiration from the LA Coliseum. It is time to celebrate with friends.”
Tickets to attend the event in-person will go on sale April 20 via Ticketmaster. “We are creating an experience that will allow you to party with some of the greatest hip-hop artists of our time and all your best friends,” added GKUA Creative Director Baqi Kopelman. “Whether you are able to attend in-person and be part of the celebration or you are viewing the event at home, this will be an intimate party and show in a fully immersive environment that will provide direct interaction with the artists and the designed experiences at the venue.”
Starting in 2022, as previously mentioned, GKUA will host annual April 20 events at the Torch to celebrate 4/20. There’s also plans to bring the events to other cities. It’s unclear if the show will have any COVID-19 safety regulations, or if it’s expected that it’ll be safe to go to concerts in Los Angeles by August.