Kawhi Leonard’s Culture Jam is gearing up for another project later this year, and the collective has just shared a new single to celebrate the news.
Featuring French singer Bramsito and Dutch rapper Frenna, “OK” is our first taste of the follow-up to Leonard’s star-studded project Culture Jam Vol. 1. The video for the drill-inflected track was shot in the Bir-Hakeim basketball court in Paris by director Rook. It also features an appearance from viral Ugandan dance group, Triplets Ghetto Kids, who previously showed up in the video for French Montana and Swae Lee’s “Unforgettable.”
To coincide with the inclusion of the Triplets Ghetto Kids, who come from the slums of Kampala and elsewhere in Uganda, Culture Jam has committed to making a donation to the Inspire Ghetto Kids Foundation. The organization plans to build a community center to help support kids from the zone of Kalaani in Kampala, which will include school supplies.
The first volume of Culture Jam arrived last year, and served as a celebration of the intersection between music and basketball. The star-studded first volume featured appearances from Lil Uzi Vert, YoungBoy Never Broke Again, Rod Wave, Ty Dolla Sign, Wale, NLE Choppa, Gunna, and Polo G among others. There’s been no indication as to who we can expect to see on the follow-up, but with the first project’s pedigree it seems likely there will be some heavy-hitters involved once again.
Check out the video for “OK” above, and look out for another installment of Culture Jam later this year.