After months of teasing its existence, Juelz Santana has officially launched his new independent label I Can’t Feel My Face.

“What started out as a mixtape title with Lil Wayne turned into something much more,” Santana said in a press release, referring to the pair’s long-rumored collaborative project that shares the same name as the Dipset member’s label. 

The I Can’t Feel My Face label’s logo was recently teased by Juelz on social media, featuring a zombified baby wearing Santana’s signature red, white, and blue bandana.

“All of a sudden, the baby began taking on a life of its own,” Juelz shared. “Over time, the baby will evolve into a cartoon with voice overs for music videos.”

The label’s roster currently includes artists such as Santana’s nephew Young Ja, Ski, and Caesar. In addition to operating as a music label, I Can’t Feel My Face plans to double as a media hub featuring clothing and weed products, both of which will embody the Santana lifestyle.

I Can’t Feel My Face will serve as a sponsor of the Diplomats & Friends Burning Gas Tour, which kicks off on July 16 in New York City, followed by stops in Miami, Atlanta, and Austin, before wrapping on August 20 in Los Angeles.