What you need to know: The Dogg may have helped doge get high

As we recently chronicled, Snoop Dogg is a branding master. His mere proximity to a brand can help boost its visibility and value exponentially. Don’t believe us? Ask those who got rich off dogecoin. Last Saturday, Snoop tagged doge-advocate Elon Musk in a tweet featuring a photo of him as a Shiba Inu (the symbol of dogecoin) on his R&G album cover. The joke helped stir a serious surge for the coin, as crypto publication Coindesk reported that dogecoin jumped 55% over the next 24 hours (reaching an all-time high), and also jumped four spots on the most valuable cryptocurrency list. Hopefully Snoop invested in it himself before the tweet.