Premiere: P Reign Holds Down His Crew In the New Video for "Rich"

P Reign is in an impressive zone right now, as he continues to drop new music leading up to the release of his next project, Off the Books. Today, the Toronto native debuts his brand new video for "Rich," which was originally premiered during an episode of OVO Sound Radio back in August.

The Zac Facts-directed video for the MegaMan​-produced track takes P. Reign back to his hood with his original crew before he transitions to a flashy mansion, but never forgets where he came from. "Still down with my same n***as, I don't be with no new crew," is a notable line from the song that P Reign perfectly brings to life in the video. Look for P Reign's Off the Books project to drop in early December, and check out his recent wave of new music on his SoundCloud page here.