Kendrick Lamar's 'To Pimp a Butterfly' Broke a Spotify Record Yesterday

The album is available on iTunes now.

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Complex Original

Image via Complex Original

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It's too early for sales projections on Kendrick Lamar's To Pimp a Butterfly, but Dot has already secured a Spotify record since the album was released on Sunday night. In total, the album was streamed 9.6 million times on Spotify yesterday, which is a new record for the service that was previously set by Drake's If You're Reading This It's Too Late last month. Dot's new album is currently available on all digital retailers, and will be hitting stores at some point this week. For now though, the album is available for purchase on iTunes here.

UPDATE 3/18/15: Kendrick broke his own record in just a day with 9.8 million streams yesterday. Also, the projections for Kendrick's first week are in, with him slated to move around 300-325K in the first week.


So.... To Pimp A Butterfly broke its OWN record day two with 9.8 streams. 9.6 day one #YouCanNeverDiscreditTheBlueprintEver

— Punch TDE (@iamstillpunch) March 18, 2015


To Pimp a Butterfly was streamed 9.6m times on the 1st day. new global record 4 the most streams in a single day worldwide by a new release

— TOP DAWG #TDE (@dangerookipawaa) March 17, 2015

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