Last week, Jay Z's new music streaming service, Tidal, made waves (pun intended) when it was announced they had Taylor Swift's entire music catalog streaming on the site, which is something that rival Spotify lacked. While that was most people's introduction to Hov's new venture, it certainly wasn't the last, as Twitter was ablaze last night when a number of major artists showed their support for the service and changed their profile pictures to the same shade of teal in unison. Included were Rihanna, Kanye West (who changed his avi for the first time in five years), Coldplay, Beyoncé, Jason Aldean, and many more.
While Jay is set to officially announce the re-launch of the service later today during a live-streamed press conference, a few details on Tidal are already out. The service offers users two payment options ranging from $9.99 to $19.99 with varying feature options between the two, but with the main focus on the audio quality of the music that is advertised as a far superior sounding engine than its competitors.
While the performance of the service and just how much competition this will actually be for the streaming giant Spotify will remain to be seen, it's clear that Hov has major support in his corner. Check out some of the support from Twitter below, and check back later today for Jay's press conference.