Taylor Swift has addressed this issue directly in a new open letter she posted to her Tumblr. Entitled "To Apple, Love Taylor," the letter finds Swift praising the "truly ingenious minds" behind Apple's continued innovations across a variety of mediums. Swift then explains her reasoning behind keeping her most recent album 1989 from the forthcoming Apple Music platform, specifically pointing to the initial 3-month free trial period as the main source of contention. "I'm not sure you know that Apple Music will not be paying writers, producers, or artists for those three months," writes Swift. "I find it to be shocking, disappointing, and completely unlike this historically progressive and generous company."
Read the entire letter below via her Tumblr:
I write this to explain why I’ll be holding back my album, 1989, from the new streaming service, Apple Music. I feel this deserves an explanation because Apple has been and will continue to be one of my best partners in selling music and creating ways for me to connect with my fans. I respect the company and the truly ingenious minds that have created a legacy based on innovation and pushing the right boundaries.
The collective opposition in Taylor Swift's war on streaming music services is again mourning the loss of Swift's most recent album 1989. According to representatives from Swift's label Big Machine Records and Apple, the album that inspired conversations about great songs which tragically warrant trash videos ("Bad Blood," everyone) will not be available on Apple's soon-to-launch streaming service Apple Music.
Of course, this industry chess move shouldn't come as much of a surprise to those familiar with the ongoing battle between Swift and streaming services. Last year, Swift removed her entire catalog from Spotify — currently the most popular streaming platform in the world — citing a devaluing of the album format.
Though Swift's consistent narrative is admirable, her continued absence from the vast majority of standard streaming services is somewhat baffling. 1989 certainly hasn't suffered a sales or influence loss by ghosting on Spotify, but — as Apple Music launches and the world around us becomes more and more entrenched in the streaming dominance — Swift's aversion to the format could prove difficult to maintain.
With or without Swift, Apple is certainly still weighing its options as far as possible top tier artists for additional covetable cosigns following Drake's appearance at the WWDC earlier this month. According to reports, Apple is currently in negotiations with Kanye West regarding a possible Apple-exclusive status for SWISH — a seemingly inevitable partnership.
More to come.