As revealed in a New York Times report on Thursday, Drake’s DreamCrew company—which he co-founded with Adel “Future the Prince” Nur back in 2017—is the majority owner in the venture, the “overall investment” in which is said to be nearing $100 million.
Included in the report are some remarks from Drake himself about the larger ambition behind pursuing such an unlikely revival, which will see André Heller’s art carnival experience (originally staged in Germany in 1987) being taken on a worldwide tour.
“It’s such a unique and special way to experience art,” Drake, who’s currently fresh off the faux promo-supported rollout of his and 21 Savage’s Her Loss album, told the Times. “This is a big idea and opportunity that centers around what we love most: bringing people together.”
Artists who initially contributed work to Heller’s 1987 staging included (but were not limited to) widely revered masters of their craft like Jean-Michel Basquiat, Salvador Dali, Keith Haring, and more. Basquiat, for example, designed a Ferris wheel.
In addition to the planned tour, a documentary is also in the works about the process of bringing Luna Luna back to life after decades of the wholly unique project being hidden away in varying degrees of storage.
News of a Drake-backed art carnival tour arrives during a particularly busy period for the 2023 Grammy Awards nominee, with the aforementioned Her Loss having recently opened at No. 1 on the Billboard 200 albums chart. This week, Drake offered fans a behind-the-scenes look at the lead-up to his and 21’s first full-length collab project by way of a self-filmed video for “Rich Flex.”