They've been releasing music as individuals and in collaboration with each other for years, but today Donnie, Jimmy and Jay Whiss release their debut album as the Prime Boys. Koba World features the singles, “Hold Me Down,” “Sopranos” and "Tinted" in addition to nine brand new tracks. Murda Beatz handled the bulk of the production for the album, with other tracks produced by Richie Souf (Freebandz, Gunna) and Pro Logic.
Though the album was originally named Prime Forever and slated for release earlier this month, the group collectively decided to delay the project after receiving tragic news that a very close friend and member of their crew was killed in a shooting outside of a Toronto nightclub. The group explained the title change and delay with this statement: "We dedicate this album to our brother, our best friend, Kosi Modekwe aka Koba. Without him, there wouldn't have been a 'Prime,' and we thank him for that. He believed in us like no other, and now everything we do is for him. We have been working on this album for quite some time, long days, and long nights. At the end of the day, the music speaks for itself.”
Stream Koba World via Spotify below.
