The music industry is dying. Album sales are down. There’s an influx of artists who come and go. Longevity is a thing of the past. These are the type of negative comments that Scooter Braun is immune to. For the 33-year-old talent manager and entrepreneur who helped Justin Bieber, the Wanted, and Ariana Grande rattle the Billboard charts, there is no such thing as impossible odds, only great challenges to overcome. With an insane hustle, the brains for execution, and a discerning eye for talent in both music and the companies he invests in (such as a little car service called Uber), Braun succeeds (more often than not). Now, some 12 years deep into his career, recently married, and with a child on the way, he’s looking to expand his portfolio through TV projects, like his CBS drama Scorpion, and his growing, wide-ranging entertainment and marketing company, SB Projects, which he launched in 2007. Growing his empire while growing his family might seem daunting from the outside, but for Braun, it’s just another challenge he’s excited to rise to.
No Ceilings: Inside Scooter Braun’s Growing Empire
With a roster of superstar artists, an expanding company, and a growing family, the showbiz giant is out to prove that he can juggle it all.
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