Ayra Starr is putting some big plans in motion.
This time last month, the Beninese-Nigerian star released her new single, “Rhythm & Blues” via Mavin Records, along with news that this will be the lead single from the long-awaited follow-up to her breakout debut,19 & Dangerous.
Details surrounding the album are scarce for now, but in the meantime, she’s dropping off the video for “Rhythm & Blues”. Another soulful Afrobeats gem, the Sparrq-produced single kicks off a new chapter for Starr with a rich and detailed sound as she goes all-in, both with her love interest and this new era of her career.
For the video, she calls on Nigerian-born photographer and director Peter ‘Earthboi’ Famosa, a trusted hand she’s worked with before. Though she takes her love out into the open, she still maintains a certain level of intimacy, all rendered in a rich, autumnal colour palette.
In her own words, Starr has this to say about the new track: “I consider myself a hard girl void of vulnerability, I would say love songs were cheesy and wouldn’t think of making one but I’ve finally found a balance. I’ve put myself out there and I’m allowing myself to receive and give love through music and it’s safe to say I’ve let my guard down with ‘Rhythm & Blues’. Adding the Ayra Starr colour to Afrobeats with the melodies, riffs and runs and overall delivery, ‘Rhythm & Blues’ was quite easy to make while collaborating with Sparrq and Novemba. It shows that I can be vulnerable while still being a strong woman embracing my emotions”.
Hit play on the video up top and then be sure to add “Rhythm & Blues” to all your playlists.
