King Kay And Dir. Lx Cherish The Finer Things In Life On ‘Magnus Opulence’

The culimnation of years of collaboration across several different media.

Image via Publicist

Rising British rapper King Kay and music video director Dir. Lx have been working together in one way or another for over a decade, and today they take their collaboration to the next level with their full-length debut, Magnus Opulence. The new project pulls together their work in music and visual media. They even tie in an element of Kay’s fashion work, wearing clothes from the By Ola brand, a label co-owned by Kay and creative designer/entrepreneur Ola Alabi. 

Produced entirely by Dir. Lx and performed by King Kay, the eight-track offering leans heavily into the pair’s taste for the luxurious side of life. A mix of dreamy ‘80s R&B synths and Kay’s mood-boosting affirmations, Magnus Opulence will make you want to cruise down Bond Street and spend a few pounds on yourself.

“I really wanted to tap into sounds that would evoke a feeling, ASMR vibes to kind of enhance the emotional and immersive experience,” King Kay tells Complex UK. “Travelling to Japan last year gave me great perspective, and you can hear that influence sprinkled throughout the project, especially in the second half with songs like ‘Yohji Yamamoto’, an ode to the legendary Japanese designer, ‘Shibuya Interlude’ and ‘Nia’. I always like to close out projects with something thought-provoking, which is why I included ‘Heavenly Father’; it’s probably one of my most open records, touching upon themes that are very relevant in these dark times. It felt important to include that.”

Dir. Lx added that him and Kay “started this out for pure fun and the love of music. We exceeded expectations and created a masterpiece, juggling work and personal life, that we hope people will love. Our love for music and fashion on some jiggy beats, this project is for drop-top cruising—day or night.”

Tap into Magnus Opulence below.


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