Earlier today, Kendrick Lamar finally emerged from wherever he’s been hiding out and shared a very rare post on social media. It was an image of a folder labeled “nu thoughts” with a link to a website called okama.com.
At first, it looked like he might have surprised us with a new album, but the folder didn’t contain music. Instead, there was a letter that gave a short update on what’s been happening in his world. Most notably, Kendrick revealed that his next album will be his final project with his longtime label Top Dawg Entertainment. (Don’t worry, he’s not saying it will be the final project of his whole career).
The letter is less than 200 words long, but there’s more than enough material here for attention-starved Kendrick fans to run wild with theories. And why not? When an artist as elusive as Kendrick decides to share a rare update, it’s worth a deep dive. Donda still isn’t here and Drake is still sitting on Certified Lover Boy, so we decided to join in on the fun this afternoon and completely overanalyze Kendrick’s letter. Here are six theories about the note.