Asahd Khaled is, without a doubt, one of the most powerful and recognizable toddlers in music. As the only child of DJ Khaled, the 1-year-old has already reached several major career milestones, like earning an executive producer credit on his dad’s award-winning album Gratefuland launching a historic collaboration with Jordan Brand. Factor that in with his staggering 1.9 million Instagram followers, and it’s clear Asahd is well on his way to becoming a household name. Which is exactly why Khaled is so protective over his son’s personal brand.
According to TMZ, the famed producer has filed a lawsuit against Curtis Bordenave and his company, Business Consulting. Khaled has accused Bordenave of filing trademarks for “We The Best Lifestyle,” “Asahd Couture,” and simply “Asahd.” He also claims Bordenave’s company has already made clothing emblazoned with his son’s name, which, according to Khaled, “caused confusion for customers and unfair profits for Curtis.”
Furthermore, the We the Best boss says he’s been working on another business called Haddad Brands, and that Bordenave has attempted to stop the company from using anything related to Asahd’s name.
Khaled also claims Bordenave has attempted to pull this stunt with other celebrities, as he’s allegedly trademarked “Cardi B,” “Stormi Couture,” and “Cynthia Bailey Eyewear.”
Khaled is asking the company to stop using Asahd’s name, and is seeking any profits made from Asahd-related branding.