Jay-Z Launches a Lifestyle Website

Mr. Carter takes his talents to the editorial game.

April 4, 2011

Photo Removed — Blank pixel used during image takedowns
Complex Original

Today, Shawn Carter added another job to his immense resume: editorial director. Jay-Z launched his brand new lifestyle site, Life + Times, which focuses on everything from music, fashion, tech, and sports. Jay wants to make the "extraordinary, ordinary."

Related Stories

Who Was Jay Z Shooting at on "Get Throwed"?

Bun B revealed that Jay Z was firing subliminal shots at someone on the Houston classic "Get Throwed." So who could it be?

Kyle Neubeck3345 days ago

Trending

1

Music 50 Cent Says J. Cole Sitting Out the Kendrick-Drake War Cost Him More Than Anyone

2

Life Six North Carolina Cops Face Firing Over Alleged Racist Group Chat: 'Sound Like a Clan Rally'

3

Style The Best Dressed Female K-Pop Stars of All Time, Ranked

4

Pop Culture Comedian LongBeachGriffy Gives Update After He Broke His Face Jumping Off an RV While on Mushrooms

5

Pop Culture ‘Hood Warfare 2,’ Explained: What to Know About the Controversial Indie Game

6

Sports The 50 Best NBA Players Right Now

Editor's Pick

Clipse in a stylized, green-tinted photo. Both wear casual clothing and chains, with a graphic design on one shirt. They released on of the best albums of 2006

Music The 30 Best Rap Albums of 2006, Ranked

Some of the best dressed female K-Pop Stars of all time include Ninging of aespa, Hyein of NewJeans, Jennie of BLACKPINK, and LISA of BLACKPINK.

Style The Best Dressed Female K-Pop Stars of All Time, Ranked

Every Air Jordan Releasing in 2026

Sneakers Every Air Jordan Releasing in 2026

A group of five women in LE SSERAFIM with stylish outfits, one singing into a microphone, with a green monochrome effect.

Music The Best K-Pop Songs of 2026 (So Far)

Nike LeBron 9, Nike Air Zoom Generation, Nike LeBron 10, Nike LeBron 15

Sneakers Every Nike LeBron Signature Sneaker, Ranked

Advertisement

Stay ahead on Exclusives

Download the Complex App