Jay-Z was popping Cristal back when a lot of ya thought it was beer and shit. But then in '06 he realized that them fuckers racist, so he switched gold bottles and went on to that Ace of Spades and overnight it became the hip-hop's drink of choice. But it turns out Hov's co-sign might not be as authentic as you think. In a new piece titled "Jay-Z’s Great Champagne Robbery"—which is excerpted from the new book Empire State of Mind: How Jay-Z Went from Street Corner To Corner Office—The Atlantic uncovers the real depth of Hov's associations with Armand de Brignac (which he casually refers to as Ace of Spades) and how much coin it's generating for one of rap's reigning cash kings.
On how much cake Hov is making off the brand:
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On the perceived quality of Ace of Spades:
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The inconsistent story on how Jay-Z discovered the little known French liquor label:
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[The Atlantic via My Global Hustle]
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