Unsurprisingly, a Beyoncé shoutout carries a lot of weight. Following the release of her and Megan Thee Stallion's dynamic "Savage" remix, the private fan platform Onlyfans has reportedly seen an increase in traffic after Queen Bey referenced it in the song. As revealed by The-Dream, the JAY-Z-written bar goes "Hips Tiktok when I dance/On that Demon Time, she might start an OnlyFans." OnlyFans COO Tom Stokely spoke about his excitement from the shoutout in a recent interview with The Daily Beast, and how the site has seen a spike in its engagement likely because of it.
"The surprise call-out from Beyoncé on the ‘Savage’ remix was very exciting for us, to say the least,” he said. “Her stamp of approval comes on the heels of major stars joining the platform in recent weeks, including Blac Chyna, The-Dream, Safaree Samuels, and Casanova. We built OnlyFans as a platform to enable creators to share their authentic content, free from brand endorsements and paid deals, and the growing momentum among these celebrities is the beginning of a new movement in social media that prioritizes personalization over mass appeal.”
"In less than 24 hours since Megan Thee Stallion dropped her ‘Savage’ remix featuring Beyoncé, OnlyFans has seen a 15 percent spike in traffic," a spokesperson for the site told The Daily Beast.
This isn't the first time the platform has extended their thanks to Beyoncé for the nod. Immediately after the song dropped, they released a statement to Rolling Stone regarding the name-drop. "Beyoncé, and any artist, are welcome to join OnlyFans at any time to foster a deeper connection with their fans," the company wrote.
Besides another example that Beyoncé can really rap, it looks like the "Savage" remix has been great for other businesses as well.