J. Cole has big plans for 2020.
During his Friday performance at the Day N Vegas festival, the Dreamville rapper presented a satirical campaign ad that teased his next much-anticipated sixth studio album. The video began with footage of police, protestors, and lawmakers, before cutting to clips and photos of Cole overlaid with a waving American flag.
"It seems like shit is all fucked up. The country needs a hero to turn to in these turbulent times. Jermaine Cole is that hero," the narrator says. "He's a man whose humility knows no bounds. A man whose pen is so potent, each word of his verses reportedly cost $2,000. We need someone with big ideas and bold solutions. An expert in diplomacy. A candidate who can heal the inter-generational war.... There is only one answer, one true unifier to heal the country. Make your voice heard. Vote for The Fall Off in 2020."
The Fall Off is expected to be the follow-up to Cole's 2018 album KOD, which concludes with "1985 (Intro to 'The Fall Off')" track. The rapper has been teasing the project for a minute and apparently began working on it well before KOD's release. During a 2018 interview with Angie Martinez, Cole revealed his 2016 tracks "False Prophets" and "everybody dies" were intended for The Fall Off.
Stay tuned as more information about Cole's next album becomes available.