Doja Cat is gearing up to drop her highly anticipated second album Hot Pink, and to whet the appetites of fans she's shared the surreal video for "Rules." The newly released track sees Doja rapping over a subdued beat from Ben Billions, Salaam Remi, and Tyson Trax, bringing a distinctively throwback energy.
Accompanied by a striking video directed by Christian Sutton, "Rules" has gotten the perfect visual treatment for its sound. Doja takes on the appearance of a "cat mafia" boss, mending a deal that went wrong. Complete with some out-there prosthetics and effects that make Doja and her business partners less human, "Rules" is another eye-catching video from the "Juicy" rapper.
Doja Cat recently released the first preview of Hot Pink with "Bottom Bitch," which sees her going over a sample of blink-182's iconic "What's My Age Again." She released her debut album Amala in 2018, and followed it up earlier this year with the deluxe edition reissue featuring Tyga's remix of "Juicy." Hot Pink is scheduled to drop Nov. 7 via RCA Records.