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iLOVEFRiDAY’s song “Mia Khalifa” all started because of a fake tweet. Doctored to look like it was written from the adult star, Mia Khalifa’s verified Twitter, the tweet reads: “She’s so disrespectful to all Muslim women and gives us a bad image smh.” This apparent outrage was in response to one half of iLOVEFRiDAY, Smokehijabi, for the video for “Hate Me.” The song was then overshadowed by their follow-up track, “Mia Khalifa.”
“When the song went viral on TikTok, it was Instagram users [who] were mentioning to us that there was a new video to our song,” Smokehijabi tells Complex. Despite being released in 2018, the song surged in popularity after TikTok user Nyannyancosplay created a lip-sync video of the song, singing the line that would go on to spur millions of videos: “Hit or miss, I guess they never miss, huh?/You got a boyfriend, I bet he doesn't kiss ya/He gon' find another girl and he won't miss ya/He gon' skrrt and hit the dab like Wiz Khalifa.”
“When people feel something,” Smokehijabi continued, “they are inclined to do something about it.” The #hitormisschallenge currently has 93.7 million views on the app. Some videos feature teachers finishing the lyrics, “hit or miss I guess they never miss,” while others mimic the original Nyannyancosplay clip. As far as diss tracks go, the trajectory of “Mia Khalifa” has taken a strange turn in the depths of TikTok, all over a fake tweet. But that doesn’t matter to iLOVEFRiDAY: “All of our fans were like, ‘Screw Mia Khalifa, we don’t like her, diss her,’” Smokehijabi told Pitchfork. “So we dropped a diss track.”