The numbers are in and it's being reported that last night's 61st annual Grammy Awards drew in an all-time low in ratings.
According to Deadline, the awards show, which aired on CBS, drew in a 5.6 rating in the program's target demographic of 18-49-year-old adults. Although the ratings were at a record-low, the viewership numbers were actually higher than the previous year. As reported, in 2018 close to 19.8 million people watched compared to this year's show which had 19.9 million total viewers.
It is believed that the low ratings have roots in the demographic growing disinterest in "traditional" big-name programs. Like the Grammys, the 2019 Golden Globes also didn't do so well, creating a trend that many feel will extend to other ceremonies like the Oscars. This year's Super Bowl also had experienced a drop in ratings and viewership.
Big winners from the Grammy Awards include Cardi B, who took home the award for Best Rap Album. Kacey Musgraves won the award for Album Of The Year while Childish Gambino's "This Is America" took home Record of the Year, Best Rap/Sung Performance, and the award for Best Music Video. Drake's Scorpion track "God's Plan" won Best Rap Song. The award for Best Rap Performance was a tie between Kendrick Lamar, Jay Rock, Future, and James Blake's "King's Dead" and Anderson .Paak's "Bubblin." The show was hosted by Alicia Keys and took place at Staples Center in Los Angeles.
