Sixteen years after LeBron introduced himself to JAY-Z, courtside, at the 2003 McDonald’s All-American Game, he’s the A&R on one of the biggest rap releases of the year thus far, from one of the ten or so most popular rappers in the game. All of the aforementioned milestones—the friendships, magazine covers, stage appearances, album previews, and music videos—have made this moment possible. And while you can’t overstate its significance, it feels like it’s only the beginning of LeBron’s second act: King James, Hip-Hop Mogul.