The welcomed marathon of new videos for tracks off Mike Will Made-It's Creed II: The Album continues with "Shea Butter Baby."
Catch the new Bennett Johnson-directed video for the Ari Lennox and J. Cole collab, which also counts production credits from SHROOM and Elite, up top. The "Shea Butter Baby" video is the third Creed II-related visual accompaniment this month alone, as Mike Will previously gifted us with videos for "Runnin'" and the supremely underrated "Kill 'Em With Success" in recent weeks.
Cole is fresh off the release of his surprise "Middle Child" single and a noteworthy guest spot on 21 Savage's anthemic "a lot," the latter of which received an Aisultan Seitov-directed video mere days before 21 was detained by the should-be-abolished U.S. Immigration and Customs Enforcement (ICE) agency.
During his NBA All Star Halftime performance this weekend, Cole gave Savage a shout-out from the stage. "21 Savage, we love you," he said leading into a performance of an "a lot" excerpt.
Lennox, meanwhile, released a series of presumed new album cuts in 2018 before teaming with Buddy and J.I.D for "Link Up" earlier this year. Her seven-track Pho EP dropped back in 2016.
Speaking with Billboard last September, Lennox shared some insightful commentary on mental health maintenance for other artists. "Just talking to my friends, talking to a therapist now and then and going to animal shelters," Lennox said of what helps her. "I love animals, so I have to do that." She also had high praise for the act of giving all one's things away in the name of minimalism. "That makes me really happy," she said.