In the wake of Gucci's blackface scandal, many celebrities, including Fif, have called for a Gucci boycott. 50 went to Instagram claiming he was giving all his Gucci merch to the homeless. He also posted a video in which he's seen setting fire to one of his Gucci tees.
"I gotta get rid of all the Gucci I have at home," he wrote in a post. "I'm not supporting their brand anymore."
After calling out Floyd Mayweather for his pro-Gucci stance, 50 returned to social media Friday to question the integrity of Dapper Dan—the legendary Harlem designer who began collaborating with the fashion house in 2017. Dapper Dan previously criticized Gucci for its controversial blackface sweater and said he would hold everyone at the label accountable."
"I am a Black man before I am a brand," the designer wrote. "Another fashion house has gotten it outrageously wrong. There is no excuse nor apology that can erase this kind of insult."
On Thursday night, Dapper Dan shared an Instagram post thanking all of his early supporters: JAY-Z, Diddy, Wu-Tang Clan, and Mayweather were some of the celebrities who he acknowledged.
Hours after Dapper Dan's post, Fif shared an Instagram photo of the designer rocking Gucci gear. Let's just say the caption wasn't exactly complimentary.
"Gucci got @dapperdanharlem looking like a big C**n," the rapper wrote. "You are a black man first dap come on."
Dapper Dan has since given an update about his meeting with Gucci executives. He shared an Instagram story stating the label is expected to announce Friday how they will "make amends for what they did." The designer said he will host a subsequent town hall meeting in Harlem, where people can share their thoughts on Gucci's proposed plans.