With his new The Sound of Bad Habit project, Baby Keem aimed to keep each track punk rockishly short. Several cuts, for example, come in at under two minutes in length. For under-three-minutes single "Miss Charlotte," Keem has linked with director for Chris Parsons for a simple, grainy, laid-back video that nicely fits the vibe of the entire project.
"I got two girlfriends, dawg," Keem told Complex. "On me I'm tweakin. They hear 'Miss Charlotte' and go bad on me." See if those words hold true by catching the premiere of the video up top.
The Sound of Bad Habit, which boasts Cardo on production duty across all 12 tracks, dropped last month via the usual outlets. Stream the project, also featuring "Monsters Dot Com" and "A New Day," below via SoundCloud:
Last week, Keem shared some sage advice about the effects of receiving inconsequential negative energy from others. "Keep calm," he advised via an Instagram post that included a snapshot of a shaker of salt. Take heed.