Multi-talented singer/songwriter/producer K'ron connected with the king of guest features, Ty Dolla Sign, earlier this summer for a silky cut called "No BFs." Now, the pair of collaborators have headed poolside for a Kris Mercado-directed video.
Matching the "romantic savage" description K'ron likes to give his own persona and music, "No BFs" pairs hard-hitting drums with smooth R&B vocals from both artists for an evolving, shape-shifting aesthetic. "When I started recording it, I knew we had something that would speak to this generation," he tells Complex.
After his 2014 release "Round of Applause" earned viral success and over 15 million total plays, the DMV native took a step back and focused on writing work with artists like Omarion, Diggy Simmons, and ELHAE. Gearing up to release his debut mixtape later this summer, "No BFs" represents an exciting return for K'ron.
"Having a superstar talent like Ty Dolla take me under his wing and give me his stamp of approval, along with blessing me with his vocals on my first single is truly amazing," he adds. Watch the premiere of K'ron's "No BFs" video above and hear the song on Spotify below.