Cali rapper Saweetie knows what it takes to be successful. The 25-year-old became a social media phenomenon after posting a remix of Khia’s 2002 hit “My Neck, My Back” on Instagram last year that went viral. Yet despite the instant fame, her dedication to crafting quality music is stronger than ever.
“It’s hard work. It’s not sleeping for 48 hours,” she tells Complex.
Saweetie's strong work ethic helped turn the IG vid into a smash-hit record, “ICY GRL,” and she used that momentum to cook up High Maintenance, her debut EP (which received rave reviews). With a recent Cardi B co-sign, the founding of her own record label (Icy Records), and the imminent release of her first full-length album, Saweetie seems unstoppable. The only person standing in her way, according to the rapper, is herself.
“I’m super competitive. I love to win," she says. "But when it comes to music, I feel like [my] only competition is me.”
Watch Chapter 2 of our "Run The Show" series above for more on Saweetie's journey, and peep our full profile on the rapper here, which contains Chapter 1. Stay locked to Complex for Chapter 3, dropping this Friday.
Styling by Toni-Blaze.