GMC is a deeply personal artist. His music often delves into self-evaluation and introspection, taking the listener on a journey that ends directly in his soul. He blends elements of new wave hip-hop and the golden era, with gigantic beats and undeniable bars. On his new single “Beautiful Lie”, he takes his craft into the territories of love and heartbreak; making for anthemic results.
The video for “Beautiful Lie” finds GMC tied up in the forest, symbolising his feelings of being trapped in past relationships. The redwood of the trees makes for an eerie, psychedelic vibe, with Jamal Colorado Films capturing the darkness immaculately. The production, courtesy of the Sutardy Brothers, is atmospheric and melodic, providing an ideal backdrop for GMC’s wordplay and Bluey Moon’s soulful hook. It’s a track that will make you question your past and sing along with the hook at the same time.
Check out the video for “Beautiful Lie” above. With a strong traditional sound, a unique video and a strong knack for quality songwriting, GMC is looking to be one of the best in the Melbourne scene.
