Drake’s new album is putting up big numbers. And we mean big.
Less than 24 hours after Scorpion dropped, it was reported that the double-disc project was averaging 10 million streams per hour on Spotify. Which is pretty impressive, even for Drake.
The music platform shared the news via Twitter on Friday afternoon.
Scorpion is now on course to break the Spotify record for the most album streams on the day of release. The current record is held by Post Malone’s Beerbongs & Bentleys, which garnered 47,930,039 streams in the U.S. and 78,744,748 streams globally on its first day.
As pointed out by Variety, Drake’s Spotify domination was undoubtedly boosted by the “Scorpion SZN” promotion, which marks the first time a single artist has taken over multiple Spotify playlists on the same day. The publication reports Drake “is on the cover of RapCaviar, Beast Mode, Today’s Top Hits, Morning Commute and others—including ones where his music isn’t even featured.” The promotion was in collaboration with Republic, Cash Money, and Young Money Records.
But Drake’s achievements don’t end there. The 25-track album currently occupies the top 25 spots on Apple Music, and reportedly sold about 30,000 units overnight. Billboard reports Scorpion also racked up more than 3 million tweets on the day of its release, with the majority of posts referencing the “Emotionless” track, in which Drake admits to having a son.
OK, we’re done highlighting all of Drake’s wins.
Just kidding, we’re not done yet: On Friday, Drake was also named the RIAA’s highest certified digital singles artist, having moved 142 million digital singles to date.
