DJ and radio personality Megan Ryte recently signed a deal with Rule #1/Interscope Records and kicked off the partnership on the right note with the club-ready single "On & On" featuring Tory Lanez and Hoodcelebrityy.
“I’m a DJ first and foremost. And I want my album to reflect my skills as a DJ and my ear for picking and creating hits,” she said at the time of her signing. “When it came to deciding what record I wanted to put out as my first single I called Tory right away. He’s one of the most talented artists that I know. And adding HoodCelebrityy to the track was a no brainer, she’s a really dope new artist that added a new dimension to the song.”
With plans to release a compilation album, she continues the rollout with the video for her debut single, which opens with Ryte pulling up to the club to take over the turntables for DJ Enuff as she keeps the party going. Unbeknownst to her, mischief is afoot between club goers Smoke DZA, Desiigner, and Westside Gunn. The video ends with a "to be continued" note as Ryte plans to share a movie-like narrative through her upcoming music videos.
Additional cameos include Bizkit and Melii, as well as an opening shout-out from Sway Calloway and Heather B.
Check out the Megan Ryte and Rock Davis-directed video for "On & On" above and some behind-the-scenes shots below. The single is available on iTunes. You can also catch Ryte and Hoodcelebrityy at Hot 97's Summer Jam in June.
