An exciting new campaign featuring SZA and Metro Boomin might have you wanting to rock Gap apparel for the first time since middle school. The brand is launching their new "Logo Remix" collection that incorporates and experiments with the brand's iconic logo, and tapped two of music's biggest names to rock the look.
For the commercial, Metro remixed "Hold Me Now" by British pop group Thompson Twins, giving it a dose of 808s (sadly, no bars from 21 Savage). The campaign also features Sabrina Claudio, as well as actresses Bria Vinaite, Naomi Watanabe, and rapper/comedienne Awkwafina. The commercial is ostensibly part of an original film directed by Tabitha Denholm, who has worked with Haim and Florence and the Machine, that was announced alongside the collection. In it SZA, Metro, and the rest of the cast dance to a short snippet of the remix. The collection itself launches on January 27.
Both artists have been making plenty of headlines recently. SZA recently said she's recorded a trio of songs with Mark Ronson and Tame Impala's Kevin Parker, was announced as part of TDE's insane Championship Tour kicking off in May, and released a new single with Kendrick Lamar for the Black Panther soundtrack. Metro closed 2017 by dropping a collaborative project with Big Sean and was confirmed to be contributing to Migos' upcoming record, Culture II. Let's hope Metro and SZA discussed teaming up on some music during the shoot.
To celebrate the launch of #GapLogoRemix, a special collection of iconic Gap logos reimagined, we brought together nine culture remixers, each with their own unique vibe. Shop the collection at gap.com on 1/27.
A post shared by Gap (@gap) on Jan 24, 2018 at 7:37am PST
Check out the ad from Gap above, read our feature illustrating Metro's incredible 2017 in comparison to his peers, and watch our Trending Topics video with SZA below.