NexXthursday has kept a relatively low profile, but that will likely change with his Quavo and Lil Yachty-assisted single "Sway" gaining momentum. The song and its accompanying lyric video have racked up millions in streams and views, and now he's taking full advantage of the song's success by hitting his growing fan base with the official video.
But NexXthursday didn't take the traditional route here. Instead, he delivers an entertaining animated visual that matches up to the energy of the performance.
"'Sway' was a record that was based on a true story of a wild night in the club and too much liquor," NexXthursday said of the inspiration behind his buzzing single. "I wanted to connect the fun vibe that I felt that night to the record alongside a trendy hook. When I hear 'Sway,' it just reminds me of fun vibes, so we wanted to go non-traditional with this video. I received great responses from the lyric video so I wanted to continue the concept by keeping it bright and fun. It’s just a feel-good song and visual."