If you're of a certain age, the sound of new jack swing will bring up some pretty potent memories of the late '80s and early '90s. Tapping into that nostlagia for his latest video is Norwegian producer Lido who, together with West Coast R&B duo THEY., has created a track and video that Bell Biv DeVoe themselves would be proud of. Directed by Ian Eastwood, the video for "Not Enough" digs back into the feel of those early music videos on MTV with a brightly-lit, colourful dance routine.
"It was so much fun working on this video," Lido told Complex via email. "Ian is an amazing choreographer and director; I'm not exactly a dancer, but it was a lot of fun trying to keep up with them. We wanted to capture the old-school MTV vibe of music videos so we made it very dance focused and fun."
Watch the eye-popping visuals exclusively above.