This morning, Kendrick Lamar revealed the title, artwork, and tracklist for his fourth studio album, DAMN., and while we've low-key had the title since the video for "Humble" dropped, what we don't have is any more information. Sure, we know U2 and Rihanna are going to be featured, but what's up with the all-caps track titles? And those Dave Free-shot photos? All will be revealed when it drops, but that hasn't stopped Twitter from getting their conspiracy on.
You know how that sh*t go. If you check out the way the tracklist is set on the back cover, you can see that one letter from each line is in the white area on the picture. Many are seeing this as being some kind of anagram that needs to be deciphered.
@kendricklamar why those letters in the white panel spell out 'leatherhead'?— S. Keletor (@suchuitsuto) April 11, 2017
When they aren't trying to get these conspiracy theories off, Twitter's trying to get these jokes off. Apparently the cover is super meme-tastic. (Sorry, I don't know why I wrote that. Just hit me with the #DAMN.)
This nigga Kendrick really trying to be a meme with his album cover.. lol— Jake Clawson (@ThisKatTheTruth) April 11, 2017
"When you 10 shots deep and you regret your decision to drink." pic.twitter.com/0PYmltjQ8i
When you see all the bs trumps been doing and it's only April pic.twitter.com/kY5kdTg6uU— Oliver North (@TrapO_Holic) April 11, 2017
When ya see ya twitter boo post their real life boo pic.twitter.com/ISd0Wxmh6q— ms. wiggy (@55mmbae) April 11, 2017
"Say big man, you got 71 cent on you?" pic.twitter.com/wPIuzPezsr— Trill Withers (@TylerIAm) April 11, 2017
Even Schoolboy Q got in on the act.
A post shared by ScHoolboy Q (@groovyq) on Apr 11, 2017 at 11:41am PDT
This one might take the cake, though.
LMAOOOOOOO y'all annoying omg pic.twitter.com/4DktNrBU11— India (@indiaairie) April 11, 2017
Although, for the real WWE heads on the internets, we're just hoping DAMN. is one long concept album about WWE Hall of Famer Ron Simmons.