ComplexCon returns to Long Beach Nov. 6 - 7 with hosts J. Balvin and Kristen Noel Crawley, performances by A$AP Rocky and Turnstile, and more shopping and drops.

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Whenever you hear the echo of Are You Ready? come out of a speaker, prepare to experience Rude Kid’s alienistic grime sound. Starting out in 2007 as a producer, Ilford-born Rude Kid released a catalogue of iconic productions with much-loved grime label, No Hats No Hoods. Tracks like 2008’s “UFO Mode” impacted the scene greatly, with later productions like 2010’s “Jack Daniels” cementing his extra-terrestrial vibe in almost every radio and live set going.

Rude Kid, real name Shehzad Zar, has a very unique, distinct style, so there’s no surprise that after a decade in the game, he’s worked with some of the best MCs in Wiley, Skepta, Frisco and Ghetts. While the scene has gone on its own rollercoaster ride, at one point, Rudes used the obstacles of not having funds to begin spinning records, getting bookings as a DJ to push the sound alongside his own floor-crushing riddims. And now he’s on flyers regularly.

After releasing the collaborative 653 EP with Ghetts last year (powered by Relentless), Rude Kid worked his magic on a record we now know as “One Take”, which sparked refixes from the likes of Stormzy and Chip. We also saw him mix up a storm at festivals like Wireless and Glastonbury, and from his unrelenting drive to push the sound to a wider audience, he landed his own weekly show on Kiss FM. As Rude Kid prepares to take grime over to Austin in Texas, for SXSW, Complex caught up with one of the scene’s most in-demand names to talk Ruff Sqwad, the time he nearly quit the genre, and running back home from school to record N.A.S.T.Y Crew sets.