These days when someone mentions that they've been listening to radio, you might assume they're talking about Beats 1. But if this was the '90s and you were in New York, you would know that they were talking about the Stretch Armstrong and Bobbito Show. Now, 25 years later, you can get a glimpse into what made their broadcast the most important hip-hop radio show of all time.
The underground show broadcasted out of Columbia University's KCRW college radio station between 1990 and 1998, and went on to not only help shape the foundation of hip-hop radio, but also introduced the world to a gang of unsigned artists—many of whom would mature into hip-hop legends. DJ Stretch Armstrong and Bobbito Garcia gave airtime to younger versions of rap's biggest stars like DMX, Nas, Jay-Z, Eminem, and many more.
Having laid the groundwork for many programs to come, Bob and Stretch's iconic show was too early to profit off of the wide-reaching media platforms that we have today, but yet again, they've returned to hit the community off with a much needed dose of unfiltered culture. This Thursday marks the release of their documentary Stretch and Bobbito: Radio That Changed Lives.
The film portrays the rise of the legendary program, and holds never before seen content from their show and finds the duo catching up with many of the artists whose careers they helped to launch. Both Stretch and Bob played an integral role as pioneers in hip hop, and it's safe to say that rap wouldn't be the same without these two or their radio show. Do your part and support the OGs by checking out their film in select theaters or hit up the pre-order.
Click here for more info on Stretch and Bobbito: Radio That Changed Lives.