Premiere: Watch Young Fathers' "Shame" Video
The triumphant, standout single gets an interesting video.

Image via Complex Original

Scottish trio Young Fathers' new album, White Men Are Black Men Too, dropped earlier this week, the follow-up to their debut album, Dead, which helped them win last year's Mercury Prize. To celebrate its release, they've unleashed the visuals for the standout track, "Shame," directed by Jeremy Cole. In the new video, a bloodied teen with an aggressive haircut goes for a run and then dances cathartically against a gray, semi-rural background. Or something. Just go with it.
"At first listen, I considered 'Shame' as a strong, dance-along pop track but with every repeated listen, the track started to sound more sinister and haunting, but you still wanted to dance along to it," Cole told Complex over email. "My intent with the video was to create a piece that reflected the poignancy of the lyrics and the intensity of the music - while at the same time bringing conversation and question about perception."
You can grab White Men Are Black Men Too on iTunes now or stream it over at Noisey. Catch Young Fathers on tour, dates below:
Apr 09 Boston, MA - Great Scott
Apr 10 Brooklyn, NY - Music Hall Of Williamsburg
Apr 11 Philadelphia, PA - Boot & Saddle
Apr 12 Washington, DC - Rock N Roll Hotel
Apr 14 Raleigh, NC - Kings
Apr 15 Atlanta, GA - Masquerade (Hell Stage)
Apr 16 New Orleans, LA - Republic
Apr 17 Houston, TX - Fitzgeralds
Apr 18 Dallas, TX - Trees
Apr 19 Austin, TX - Parish
Apr 21 Phoenix, AZ – Pub Rock
Apr 22 San Diego, CA - Casbah
Apr 24 Los Angeles, CA – The Echo
Apr 25 San Francisco, CA – The Independent
Apr 29 Portland, OR - Holocene
Apr 30 Vancouver, BC - Fortune Sound Club
May 01 Victoria, BC - Distrikt
May 02 Seattle, WA - Neumos
May 05 Boise, ID - Neurolux
May 06 Salt Lake City, UT - Urban Lounge
May 07 Denver, CO - Larimer Lounge
May 08 Lincoln, NE - Vega
May 09 Minneapolis, MN - 7th St Entry
May 10 Chicago, IL - Lincoln Hall
May 13 St. Louis, MO - Firebird
May 14 Nashville, TN - Exit In
May 15- May 17 Gulf Shores, AL - Hangout Fest
May 20 Glasgow, UK - Glasgow Art School
May 21 Newcastle, UK - Riverside Club
May 22 Leeds, UK - Brudenell Social Club
May 23 Galloway, UK - Knockengorroch
May 25 Manchester, UK - Gorilla
May 26 Nottingham, UK - Rescue Rooms
May 27 Cardiff, UK - Clwb Ifrd Bach
May 28 London, UK - Koko
May 29 Brighton, UK - The Haunt
May 31 Southampton, UK - Engine Rooms
Jun 1 Glaucester, UK - Guildhall
Jun 2 Oxford, UK - Academy 2
Jun 3 Birmingham, UK - Hare & Hounds
Jun 4 Stoke-on-Trent, UK - Sugarmill
Jun 5 Norwich, UK Arts Centre
Jun 6 Sheffield, UK - 02 Academy 2
Jun 7 Liverpool, UK - Kazimier
Jun 9 Edinburgh, UK - Centre Hall