While Kendrick Lamar continues to work on his new album, which is currently without a release date, he decides to unveil the official video for his latest single, "i." Kendrick planned out the release of the video rather well, as it comes on the heels of his performance of the song before LeBron James' first game back in Cleveland, and a recent radio tour where he talked about the making of the track.
During the uplifting video clip, Kendrick kicks things off by showing his impressive dance moves in the club, before taking the show out to the streets of Compton where a crowd quickly begins to follow him as he dances through the street while the inspiring record serves as the perfect soundtrack for the entire experience. Not to be outdone by his own dancing, Dot takes the video to another level when he hops into a car (driven by Ronald Isley of course) that is cruising down the highway while he hangs outside of the passenger side window rapping along with the fun tune.
Yesterday, Kendrick talked about the reasoning behind the song with Hot 97, saying that he made the record for his homies that are currently in jail and for the kids that show up to his concerts with cuts on their wrists. If nothing else, this video, which can be seen above via VEVO, is sure to put a smile on your face.