Some songs are so catchy that complex videos are unnecessary. KevinJoye's simple visual for "Grandma Told Me" does not attempt to be spectacular; instead, the Atlanta artist proves to early supporters of the song that his personality translates on camera—no over-the-top special effects required.
Directed by RichEspy, the video finds Joye and a group of friends animatedly moving to the music. With charisma like this in a scene as popping as Atlanta, this record has the potential to pop. "Granddaddy got cancer, I/didn't even know nothing about it," raps Joye, juxtaposing ignorance and reality with each bar. Watch "Grandma Told Me" above.
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