Eminem and Paul Rosenberg, co-founders of Shady Records, have announced they will be expanding their brand with Shady Films.

The deal is a joint venture with Ben Silverman's LOUD channel, in partnership with Electus. Shady Films will continue to run their web series Detroit Rubber, which is about to begin its second season, as well as Elliott Wilson's CRWN interview series. They will also expand their content development and production by featuring new programming with signed artists like Slaughterhouse.

More announcements on Shady Films will be made in the next few months. Eminem's upcoming album The Marshall Mathers LP 2 will be released November 5.

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