August Alsina: "I had told my mom I wanted to sing. She got me a webcam for YouTube. At about 14, I made my YouTube page. My momma would sit there and help me record some shit. I still got some videos up from when I was that young, just with a big ass t-shirt on, my brother's too-big hat, and I'm just standing there singing.
"What's so cool about that is that a lot of people—and I never really realized how special it is—see me out in public they talk to me like they know me. I always thought that was so weird, but I had to realize that these people got the chance to watch me grow since I was a young'n, small as a motherfucka. So it's cool for them to grow with me. It was a part of the journey, and they got to see it bloom. It's like planting a flower, you get to see the shit grow. I think YouTube is one of the dopest inventions that they could have ever made.
"My YouTube page started popping. With the music business man you got to go through your phases, it's just like life. In every part of life, you got to grow. You got to take chances, you got to take risks, you got to fuck with a few mothafuckers that you don't know who might be bogus. And a few fuck niggas who really don't know what they're doing but they sell you a dream and tell you that, 'Hey man, if you fuck with me I can make the sky turn purple.' You got to deal with that.
When you're a kid, whatever it is my parent is going through, I'm going through as well. That's from my step-pops drug addiction, not having enough money to make ends meet, trying to find a meal to eat to feed the fam, losing your job, trying to pay the mortgage when we really don't have enough money to do that. I don't have no school clothes, my school clothes got sold for drugs.
"But the beauty of it is when you go through it and you finally get to where it is that you knew you could go, that you knew God had destined for you to be, it's that much cooler. And it's that much more special when you finally get to your shit. So, yeah I was doing YouTube videos and I saw the response and my shit just started popping. I was getting 300,000 views on one video within weeks, so I just stuck with it. And at a certain point, years later, I'm living and I'm growing, I'm still going to high school, still living a regular-ass life, still dealing with the reality of being a kid.
"When you're a kid, your parents reality is your reality. You don't have a choice. So whatever it is my parent is going through, I'm going through as well. So the struggle, it's everybody's struggle. That's from my step-pops drug addiction, not having enough money to make ends meet, trying to find a fucking meal to eat to feed the fam, losing your job, trying to pay the mortgage when we really don't have enough money to do that. I don't have no school clothes, my school clothes got sold for drugs, all that type of shit.
"So I was being molded into who I am right now. I don't regret a bit of it because nobody's perfect. Nobody lives like that, nobody has a perfect world. I don't regret it because everything that I went through, I can share with the rest of the world. Because it's so many people out here, it's so many young talented niggas that's dealing with the same situation, who daddy was a crackhead, who's daddy dead, a young nigga out the hood trying to make it."