Break out the facepaint.

The media has begun descending on The Gathering in record numbers, even going so far as to release books of anthropological photos. What does this mean? It means Juggalo exposure is no longer limited to the circulation of Murder Dog magazine. Even the obscure demographic of American coffee table book consumers are now aware of the Insane Clown Posse phenomenon.

Frankly, since this year's Gathering doesn't have nearly the same number of classic rap acts as it did in 2011, we feel comfortable saying that these culture vultures jumped on at just the wrong time. Anyway, this has nothing to do with facepaint, which is cool. White people, right?