In case you didn't know, World Humanitarian Day is August 19. According to the official website:

Every year on August 19th, World Humanitarian Day recognizes those who face danger and adversity to help others. August 19th is the anniversary of the 2003 bombing of the United Nations headquarters in Baghdad, Iraq, which killed 22 people.

We honor those who have made the ultimate sacrifice, and we pay tribute to those who continue to help people around the world, regardless of who they are and where they are.

Every day we see and hear images and stories of pain and suffering in our own neighborhoods and in countries far away. But we also find acts of kindness, great and small. World Humanitarian Day is a global celebration of people helping people.

Beyoncé is down with the cause, and she appears in this new clip to help spread the word. Artists appearing in commercials can be a tricky thing to pull off tastefully, but we can all agree that B is a woman of excellent taste, and this is a good look.