G-Unit, G-Unit Radio Series (2003–2007)
DJ Drama: “I look at the mixtape game like ‘Before 50 Cent’ and ‘After 50 Cent.’ Before 50 Cent, the mixtape game was the freestyle era when Doo Wop, Tony Touch, and Clue had the hottest artists in the game come through and spit 16s and put it on the tape. After 50 Cent, nothing has been the same since.
“50 Cent pretty much revolutionized the mixtape game. He made it into a whole other genre. He changed the whole format from people just spitting freestyles to taking somebody else’s song and making it his. That didn’t exist before him.
"When he started taking those records, redoing the hooks, and putting his own words in there—not just spitting freestyles—it became a whole new format. His buzz was [grew] off those tapes and so did G-Unit as a movement.
“When Whoo Kid made it into the game he was one of the most revolutionary things to happen to the mixtape game. He took it from just being a DJ to doing the marketing and promotion of the tape.
“I’ll never forget when I got one of the G-Unit Radio mixtapes and it was like an eight page fold-out with MTV logos, huge sponsors, and it was all glossy and colorful. I was blown away at how he was turning them into albums and making them things you really wanted to keep and hold on to. It was a long way from the Maxell tape with the little sticker on it and someone writing what number tape this is.”