12. Diddy "Apologies" To Rival Vodka Company 

Date: April 2010
What Happened: Last year in March, Diddy grabbed the microphone at a NYC nightclub and claimed, "If you're not drinking Ciroc vodka, then you're drinking pee pee." His remarks offended the owner of Georgi Vodka, multi-millionaire Martin Silver. Sliver demanded an apology and when he didn't get one, he showed up front of Diddy's office with a camera crew and put several bottles of Ciroc in a toilet.

A few months later, after winning two gold medals in the San Francisco World Spirits Competition, Diddy made a sarcastic video apologizing to other vodka competitors... for the success of his brand. In the video he says, "I am sorry I came out with these flavors that taste so good...I am sorry that the competitions sales are down and we are up. There's nothing I can do about that. I am sorry that I am coming to you live from my bubble bath. I'm not really sorry. It tastes good."

Complex Says: No wonder he was a hit on Broadway—Diddy has some serious acting chops. If there's one thing he's good at, it's feigning remorse.