According to Forbes, Diddy is on his way to a billion dollar net worth, and it's all because of skyrocketing Ciroc sales. The spirit went from moving 120,000 cases per year in 2007 to more than a million predicted in 2011.

Of course, Sean John, Bad Boy Worldwide, and Blue Flame marketing play a role in his wealth, but it looks like alcohol might be Sean Combs' ticket to the real billionaire boys club.

[Forbes]